Ready to move on to 2021? Most of us are planning for next year. Have you incorporated the right marketing mix in your budget to position your company for success?

Fall is budget time. In the fourth quarter, many rural broadband companies are in the throes of budgeting. If that includes you, make sure that you have dollars allocated for marketing and business development. You don’t want to get into the new year and decide to run a campaign, conduct a survey, or sponsor an event and find out that you haven’t appropriately planned for it. Now is the time to set objectives for what you want to accomplish throughout the coming year, how to achieve those objectives, and how to measure success.

Marketing plans must be based on business goals. Your marketing plan should align closely with and support your company’s business goals for the year. Remember to consider how marketing, sales, techs and CSRs will be working together to achieve organizational targets.

Ask yourself what you’ll need in 2021. Consider the tactics listed below as you make your plans. Don’t hesitate to ask Plus One for an estimate so that you can budget appropriately. Contact Tanya Sullivan, President & CEO, at 703.772.2235 or

  • Acquisition campaigns
  • Advertising
  • Branding
  • Business plan dev.
  • Business strategy
  • Content creation
  • Corporate comms.
  • Crisis communications
  • Customer or market survey
  • Digital support
  • Employee survey
  • Employee/company goals
  • External comms. plan
  • Event marketing
  • Focus groups
  • Graphic design
  • Internal comms. plan
  • Logo(s) and design
  • Marketing plan dev.
  • Messaging

  • New website
  • Outreach campaigns
  • Promotions
  • Pricing consulting
  • PR campaign(s)
  • Rebranding
  • Social media plan/support
  • Strategic Participation
  • Surveys
  • Website refresh