Marketing Insights – 20192019-09-20T15:39:35-05:00

Planning for 2021: Does Your Budget Include What You Need for Success?

Ready to move on to 2021? Most of us are planning for next year. Have you incorporated the right marketing mix in your budget to position your company for success? Fall is budget time. In the fourth quarter, many rural broadband companies are in the throes of budgeting. If that includes you, make sure that you have dollars allocated for marketing and business development. You don’t want to get into the new year and decide to run a campaign, conduct [...]

October 30th, 2020|

Marketing Automation is a Must-Have for Rural Telcos

“Gone are the days of sending one big email to all of your leads and hoping it’s relevant enough for some of them to click through or engage with it. it’s time to start using smarter tools to send your leads what they’re looking for and make them sales-ready faster.” – Hubspot Once upon a time, rural telephone companies used to be the only option in town, and while serving your customers was important, sales and marketing was not. [...]

October 30th, 2019|

Are Your Customers Happy? Just Ask Them.

Customer surveys help you determine your customers’ broadband/internet needs and expectations. Surveys allow you to better understand your customer base, give customers a chance to voice their opinions, identify areas that are of importance to them, and highlight the processes and services that you want feedback on for improvement or confirmation. Plus One offers customized customer...

October 14th, 2019|

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