Marketing Insights – 20192019-09-20T15:39:35-05:00

Creating a Win-Win Intern Program

Creating a Win-Win Intern Program  There are many different perceptions of internships -- probably because the position varies widely from company to company. Viewed from the corporate standpoint, that perception can range from a need to create work for that green person to a rewarding feeling that you’ve mentored someone well. On the intern side, you may find yourself twiddling your thumbs because nobody has time to give you project or you can get a jump start on a [...]

September 19th, 2019|

2019 Business Development Plan

Your 2019 Business Development Plan (aka a marketing plan) should be finalized by December 1, 2018. Why? Now is the time to reflect on what has worked in the past year, what didn’t work, and why. And now is the time to set objectives for what you want to accomplish throughout the coming year, how to achieve those objectives and how to measure success. Clients often tell us that the most daunting part of a business development plan is where [...]

December 20th, 2018|

2019 Business Development Plans – Tips on the Nitty Gritty

When we are creating marketing plans for our clients, we most typically start by building a framework – the “broad outline” of where you’re headed. But then you need to make sure your marketing plan includes enough nitty gritty details to be specific to your business and your marketing needs. Here are a few of the most critical areas to spend your time: Define the Target Audience. Who are you trying to reach? Is it [...]

October 30th, 2018|

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