What is Dynamic Content?
Dynamic online content adapts or changes based on a user’s past behavior, preferences they have set, in-session behavior, or data known about the user. You can also use dynamic content in your emails as well.
Why Dynamic Content is Important
Improving your company’s “customer experience” is a critical part of keeping people happy with your brand, and we all know customer retention is a large part of business success.
Often, businesses focus more on their efforts of customer acquisition than retention, and while that is not a bad thing, it is more expensive to obtain new customers than it is to keep existing ones coming back for more.
Interested in marketing automation but don’t know how to get started?
Plus One offers the tools you need to track, measure and connect with customers and prospects. We help define real sales opportunities from your digital engagement through powerful automation rules, dynamic content and targeted emails based on your customers’ interests.
For more information about Plus One’s marketing automation services, please contact us using the form below. Someone from our team will contact you within the next 24-48hrs