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Marketing Insights – 20192019-09-20T15:39:35-05:00

2019 Business Development Plan

Your 2019 Business Development Plan (aka a marketing plan) should be finalized by December 1, 2018. Why? Now is the time to reflect on what has worked in the past year, what didn’t work, and why. And now is the time to set objectives for what you want to accomplish throughout the coming year, how to achieve those objectives and how to measure success. Clients often tell us that the most daunting part of a business development plan is where [...]

December 20th, 2018|

2019 Business Development Plans – Tips on the Nitty Gritty

When we are creating marketing plans for our clients, we most typically start by building a framework – the “broad outline” of where you’re headed. But then you need to make sure your marketing plan includes enough nitty gritty details to be specific to your business and your marketing needs. Here are a few of the most critical areas to spend your time: Define the Target Audience. Who are you trying to reach? Is it [...]

October 30th, 2018|

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Marketing. If you are looking to partner across marketing disciplines with a certified Small Business, please contact Tanya Sullivan at tsullivan@plusonestrategy.com to explore possibilities.

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